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Attitude – your secret weapon in business If you visit our offices at Botty Towers then you’ll see that the two doors into our two buildings have phrases etched into the glass. On the door into our Training Suite is a lyric from a song, but on the door through which all my staff come every [...]

How big is your business thinking?

How’s your business thinking?   Before you answer, let me tell you about Daniel Burnham. He’s been dead over 100 years but don’t let that worry you. Burnham became famous as the architect and civic planner for the 1893 World Fair in Chicago. Those of you that have been to the Windy City will know that [...]

Why the selling doesn’t stop

Why the selling doesn’t stop even after the customer has bought. This post comes to you from Mark Creaser, expert in all things copy and sales for small businesses. He wants you to know why the selling doesn’t ever stop and what you, as a small business owner, need to do about it…   “I [...]

How does your marketing measure up?

Every month, I work my way through a pile of marketing pieces that my Entrepreneur’s Circle members have submitted for critique. The first few changes I recommend to each business owner are usually exactly the same. That got me to thinking that it’d be useful to capture these common mistakes here so that you can [...]

Are you falling into this business trap?

I really wish more business owners were more proactive – a lot more proactive. Two businesses have already closed down this year on a little Parade quite close to where we live.  One’s a small café and the other is a nail bar.  Both of them score zero out of ten for their marketing efforts [...]

Most businesses don’t communicate enough. If they sent more emails, sent more snail mail, and made more phone calls to prospects and customers, they’d make more sales and more money. It’s a very good job Mark Creaser’s here to dish out some festive business follow-up advice.

The £1.8 billion business and a packet of crisps.

Sue and I recently spent a few days in Vegas with friends. We booked suites at the Wynn Encore Hotel, which had recently enjoyed a degree of infamy associated with the exploits of Prince Harry. Now,  just to put things in context here, The Wynn Resort is the new flagship in Vegas.  It’s overtaken the [...]

Have you got a winning attitude?

Lots of people talk about how important it is to have a “good attitude.” This is something else your mother probably told you. And she scolded you when you were miserable and unpleasant to be around. But having a positive attitude isn’t always easy. Sometimes it’s just about impossible. Anybody can be upbeat when they [...]

What business are you in?

What business are you in? If you’re not in the business of marketing then the prognosis doesn’t look good.

No matter how hard you work or how disciplined you are. Things don’t always go according to plan. Plans are critical. You have to think big and establish big fat, ambitious goals, as well as little goals along the way. You must know what you set out to do and how you’ll do it. But [...]

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